Dam Square - aerial view

A chaos of trams, pedestrians, cyclists and cars.

Dam Square lies in the heart of Amsterdam at the original location of the dam in the river Amstel. It is dominated by the neoclassical Royal Palace.

Some 400 years ago the Dam was already a busy trading place and the location of the fish market. Storks used to walk around Dam Square in the old days, to eat the fish refuse.

Kalverstraat

The most popular shopping street in the Netherlands with mainly international and national retail chains for high street fashion, shoes and bags.

The Must-See Shopping Route starts from Dam Square and leads to Leidseplein.

Rokin

Just around the corner building from the Dam Amsterdam's largest book store Scheltema is housed in 5-storey building. This street is further known for its exclusive cigar shop Hajenius.

Nieuwendijk

A large and busy shopping street - starting right from the Royal Palace and right opposite Kalverstraat - with mainly branches of chain stores, targeted at tourists and same-day visitors.

Magna Plaza

Super-deluxe department store with several exclusive shops under one roof that is situated just behind the Royal Palace. It is housed in a stunning building, what used to be the General Post Office.

De 9 Straatjes

These 9 little streets offer a mix of trendy, antique, modern, luxury, cheap, second-hand, and other small interesting stores.

De Bijenkorf

High-end department store that houses many exclusive stores selling different brands.