Dam Square - aerial view
Dam Square lies in the heart of Amsterdam at the original location of the dam in the river Amstel. It is dominated by the neoclassical Royal Palace.
Some 400 years ago the Dam was already a busy trading place and the location of the fish market. Storks used to walk around Dam Square in the old days, to eat the fish refuse.
The most popular shopping street in the Netherlands with mainly international and national retail chains for high street fashion, shoes and bags.
The Must-See Shopping Route starts from Dam Square and leads to Leidseplein.
Just around the corner building from the Dam Amsterdam's largest book store Scheltema is housed in 5-storey building. This street is further known for its exclusive cigar shop Hajenius.
A large and busy shopping street - starting right from the Royal Palace and right opposite Kalverstraat - with mainly branches of chain stores, targeted at tourists and same-day visitors.
Photo tour of Amsterdam's
oldest city part (7)