Heineken Experience

interactive journey through the beer brewer's former production facility and brewery

Get to know the history, brewing process, play interactive games, bottle your own beer and taste the beer with other Heineken fans from all over the world.


Former Heineken brewery (1863) in De Pijp

Interactive tour

Guests will experience an interactive journey through the brewing process and will have the opportunity to create and take home their own personalised bottle of Heineken.

You can also go on a Bottle Ride. Seated on a moving platform, you follow the production route of a bottle of beer.

The working stables and iconic Heineken shire horses are accessible via a newly constructed Stable Walk. Once the tour is over, guests can relax with a refreshing glass of Heineken.

National Monument

The former Heineken brewery is a National Monument and is listed as an anchor point along the European Route of Industrial Heritage . After the Heineken Experience opened its doors in 2001, the attraction developed itself into one of the most popular tourist attractions in the Dutch capital.


The Heineken Experience is located at one of the most impressive industrial heritage sites of the Netherlands: the original Heineken Brewery in Amsterdam.

Its buildings span two centuries, the main parts dating from 1867 (the original building) and 1930 (a working brewery until 1988).

When travelling from the centre of Amsterdam to De Pijp, you can't miss the old Heineken Brewery, an enormous red-brick building on Stadhouderskade. Although Heineken is no longer a brewery, it has been fully renovated and now operates as a a tourist attraction and meeting centre.

Purchase tickets online in advance, get discount and avoid the queue!

Heineken Experience

Stadhouderskade 78
Amsterdam (Zuid)


tram 4 24 Marie Heinekenplein
tram 1 7 19 Vijzelgracht
directions_subway 52 Vijzelgracht
local_parking Apcoa Heinekenplein

Opening hours
Sun 10:30 - 21:00 **
Mon 10:30 - 19:30 *
Tue 10:30 - 19:30 *
Wed 10:30 - 19:30 *
Thu 10:30 - 19:30 *
Fri 10:30 - 21:00 **
Sat 10:30 - 21:00 **

*   Last admission 17:30
** Last admission 19:00

Entrance fee
€21 adults
€14.50 12-17 years
free 0-11 years

- 2 end-of-tour drinks included
- €3 discount per adult when booked online via the official website of Heineken

official website

Nederlands English Deutsch Français Italiano
Español Dansk Português Română Magyar
繁體中文 日本語 한국어 ไทย Tiếng Việt
Čeština Српски

more impressions