opening of the festive season / 10th edition
Each year in November de Bijenkorf, a high-end department store founded in 1870 on Dam Square, opens the festive season in a spectacular way. The department store gives a light theatre show as a celebratory gift to the city of Amsterdam.
The annual climax is the spectacular fireworks show and the lighting of the Christmas lights at the majestic facade of de Bijenkorf consisting of 600,000 LED lights.
After the opening of Turn on the Lights the special shopping night begins in de Bijenkorf, which this evening stays extra long open until 22:00.
A good time to get inspired for the holidays in the world of luxury brands. During the festive shopping night of Turn on the Lights several brands organise an event.