In Amsterdam, and in many other European countries, January and July are the main huge sale months when stores offer the biggest discounts, indicated on store windows with posters reading Uitverkoop, Opruiming, Solden or Sale.
Previously stores in the Netherlands could only have 'sale' at fixed times of the year, but nowadays there are no fixed dates for sales periods anymore. Winter Sale now starts already in December; Summer Sale in June.
In addition to the summer and winter sale, there are now also the mid-season sales.
During the clearance months, fashion is much cheaper than regularly. Prices can be 10 to 70% lower than during regular sales periods.
Often only a small part of a store contains items on sale. The main part of the store consists of items that have sold at regular prices.
Date varies per store
As there are no fixed dates for the sale, each retailer decides when they start the sale. There may be a difference of weeks between 2 different fashion chains.
Roughly the following periods can be identified:
- Winter Sale: December and January
- Mid-season Spring Sale: March and April
- Summer Sale: June and July
- Mid-season Autumn Sale: September and October