Dam, Royal Palace and National Monument
Dam Square is the very heart of Amsterdam, one of the busiest places in the city.
Storks used to walk around Dam Square in the old days, to eat the fish refuse. Some 400 years ago this was already a busy trading place and the location of the fish market.
If you stand on the steps of the National Monument, with your back towards it, you will see the renowned department store De Bijenkorf (the Beehive) on your right.
To the left of the monument Rokin begins, the Amsterdam Diamond Center is at the corner. This street is known for its exclusive cigar shop Hajenius, and the upmarket department store Maison de Bonneterie.
The Magna Plaza is situated just behind the Royal Palace. This shopping centre is housed in what used to be the General Post Office, and is on the National Heritage list. This stunning building has been transformed into a super-deluxe department store, with several exclusive shops under one roof.
1 Royal Palace
3 National Monument
4 Magna Plaza
6 De Bijenkorf
Begijnhof enclosed courtyard from the 14th century
Beurs van Berlage
Must-see shopping route leading from Dam Square to the Leidseplein
Rederij Kooij canal cruise
the Amsterdam Dungeon historical horror